Work: Projects, Case Studies & Creative Impact
Work: Projects, Case Studies & Creative Impact
Strategy-led design with wellness at its core. Browse featured work, dive into case studies, and see how creativity + clarity drive results.
Categories: Brand Identity, Web & UX, Content & Video, AI & Product, Wellness Integration
BalanceHER – Brand System & Launch (Brand Identity, Web & UX, Wellness Integration)
Project Link: Custom fields: Logo system, palette, book cover, course assets, site.
Shaolin Café – Ecosystem Hub (Web & UX, Content & Video)
Link:
Custom fields: Logo system, palette, redesign, course assets, site.
1MindBodyFitness – Training & Events (Brand Identity, Content & Video)
Link:
Custom fields: Logo system, palette, rebrand, course assets, site.
SA Health Qigong – Certification & Site (Web & UX, Wellness Integration)
Link:
Custom fields: Logo system, palette, course assets, site.
Featured Case Studies
BalanceHER: Brand, Book, Site & Launch
Overview:
A women’s wellness brand integrating martial arts wisdom + modern self-care.
Goals: Clarify mission, create brand system, build site funnel for book + program.
What I Did:
Brand system: logo, palette, typography, patterns
Editorial design: book cover + page templates
Web: site architecture, Divi build, SEO foundations
Content: video direction, graphics, social rollout
Outcomes (KPIs):
Increased time-on-page on program pages
Book/program interest captured via contact/lead forms
Links:
Related: Shaolin Café Collective →
Rebrand to Hybrid (LMS + Streaming)
Overview:
Shifted an in-person service to a hybrid online model.
What I Am Doing:
Identity refresh + voice
Divi + LMS integration + booking/streaming stack
Content templates + conversion copy
Outcome: Streamlined onboarding, improved course adoption.
“Complete rebrand and digital transformation of 1MindBodyFitness: logo, brand system, LMS integration, and livestream capabilities for a hybrid global presence.”
1MindBodyFitness – Re-Brand & Online Presence
Overview:
International Kim Loong Wuhsu Centre, a long-established Shaolin martial arts and wellness training centre, needed to evolve from an exclusively in-person service into a hybrid model. The rebrand to 1MindBodyFitness was designed to position the organisation as both a physical and digital wellness hub—accessible worldwide while preserving its heritage roots.
Goals:
Refresh the brand identity to reflect authority, tradition, and modern accessibility
Build a hybrid service model with online courses, livestream classes, and an LMS (Learning Management System)
Expand beyond local presence and attract a global audience
What I Did:
Visual Identity: Developed a new logo, refined brand colours, and imagery that balanced Shaolin martial heritage with a modern digital aesthetic.
Organisational Redesign: Shifted business model from in-person only to hybrid (in-person + online).
Web & LMS Build: Created a Divi-powered website integrated with an LMS for courses, assessments, and certifications.
Streaming Capability: Built live-stream class functionality to connect students remotely.
Content Templates: Designed visual and editorial assets for program promotion and student onboarding.
SEO & Online Presence: Implemented foundational SEO, structured navigation, and lead-capture funnels.
Outcomes (KPIs):
Seamless transition to a hybrid model with online enrollment options
Stronger online presence → improved visibility for both students and corporate wellness opportunities
Increased accessibility, enabling international learners to train and certify with 1MindBodyFitness remotely
Links:
Live Website → 1MindBodyFitness
Part of the Shaolin Café Collective → Shaolin Café
Rebrand to Hybrid (LMS + Streaming)
Overview:
Shifted an in-person service to a hybrid online model.
What I Am Doing:
Identity refresh + voice
Divi + LMS integration + booking/streaming stack
Content templates + conversion copy
Outcome: Streamlined onboarding, improved course adoption.
“How I work”
Evaluate
Quick audit + discovery call → clear plan.
Design & Build
Brand, site, and content—cohesive and on-message.
Launch
Assets, templates, and training for your team.
Grow
Iterations, A/B tests, and content sprints.
“Strategy-led design with wellness at its core.”
TESTIMONIALS
“Well explained, easy to grasp. I’ve never felt so grounded—and inspired to keep creating.”
“Game changer, a strategic framework that transformed my creative vision into a tangible, actionable plan.”
“I was struggling to bridge the gap between my ideas and the technology to execute them. Demystified everything.”
