Zen Deezign | Projects & Impactful Work
Creative Projects & Transformative ImpactA Gallery of Growth & Wellness Through Art
My work at Zen Deezign showcases the power of creativity when combined with wellness and strategic planning. View my gallery to see the range of projects I have brought to life, each emphasising impactful transformation and social relevance.
Featured Project
Project Overview: BalanceHER Brand Development
From Concept to Creation
The development of BalanceHER began with a vision—a desire to create a transformative wellness experience for women across all stages of life. From an initial thought fuelled by the common needs, wants, and aspirations of women, BalanceHER evolved into a fully realised brand that embodies empowerment, resilience, and radiance.
Crafting the Brand Identity
Bringing BalanceHER to life required the careful creation of a cohesive brand image. The process moved from ideation to establishment, nurturing each aspect of the project until it became an authentic expression of its core values. This journey involved not only defining the brand’s mission but also building its visual identity, creating a powerful logo, and aligning every element with the essence of women’s wellness.
Holistic Brand Development
The project transitioned from a concept to a comprehensive program, encompassing a book, course, and practical tools for women’s wellness. The brand development covered every angle:
- Visual Identity: Designed the logo, brand colour palette, and visuals that represent strength, femininity, and connection to nature.
- Media & Storytelling: Directed videography, photography, and graphics that convey the story behind BalanceHER and its transformative journey.
- Editorial & Content: Created editorial pieces, book content, and course material that contextualise the practices and philosophies of BalanceHER.
- Marketing & Promotion: Developed marketing campaigns and materials that engage, inspire, and connect with women, delivering the message of BalanceHER in a way that resonates deeply.
BalanceHER is now an established concept, manifested through a holistic wellness program that speaks to women of all ages. It is more than a brand—it is a journey towards balance, vitality, and inner harmony, underpinned by thoughtful design and storytelling at every level.
Featured Project
Re-Brand and Online Presence
The client needed a fresh approach to an established concept, shifting their business from a fully in-person service model to a hybrid of online and in-person platforms. This project involved a complete organisational redesign, including the logo, branding, image, management system (LMS), and online live-stream capabilities.
Case Studies of Creative Strategy
Explore our portfolio of creative projects that highlight the fusion of strategic thinking and artistic innovation. Each case study offers a deep dive into the challenges faced, the insights gained, and the solutions crafted—demonstrating our ability to transform concepts into impactful, real-world results. These projects showcase our expertise in developing tailored creative strategies that drive meaningful outcomes and add value to our growing body of work experience.
